Bannockburn victory at UK heritage awards
Monday 26 October 2015
The National Trust for Scotland’s Battle of Bannockburn experience in Stirling has added more prestigious awards to its growing list of victories, taking top UK prizes for the visitor centre and excellence in interpretation too.
The Association of Heritage Awards took place at the brand new Stonehenge Visitor Centre in Wiltshire on 21 October.
Bannockburn beat tough competition from heritage sites across the UK, including Stonehenge and the King Richard III visitor centre to win the visitor/ interpretation centre category, as well as the coveted AHI Award for Excellence in Interpretation. This is the top award of the night which is selected by the Awards Judging Panel from the five category winners to be the best overall project of 2015.
The panel scrutinised the interpretive planning, processes and execution behind the project, as well as the overall visitor experience. After a thorough read of the extensive application and a mystery visit, the judges assessed whether the experience delivered.
The judges were ‘blown away’ by the Battle of Bannockburn, which is the first heritage site in the world to use cutting-edge 3D technology to put visitors in the heart of a medieval battle.
Property Manager Scott McMaster said:
“This is amazing recognition for the pioneering approach we’ve taken to telling the story of the Battle of Bannockburn in our fantastic new centre. We knew when we were creating this experience that it was amazing, and the feedback we’ve had, both through the many awards we’ve received and from more than 100,000 visitors confirms that.”
The cutting-edge approach was designed by interpretation consultants Bright White, working alongside the Glasgow School of Art’s Centre for Digital Documentation and Visualisation.
This is the latest award win for the project. Other accolades include: the innovation category at the Museums + Heritage Awards for Excellence, the prestigious ‘best visitor attraction’ from the Association of Scottish Visitor Attractions awards, ‘best leisure/ cultural building’ from the Scottish Design Awards and winner of the education / learning website category at the Herald Digital Business Scotland Awards.
Opened in 2014, the Battle of Bannockburn experience is the first heritage centre in the world using Hollywood-calibre motion capture to immerse visitors in a realistic and historically accurate 3D medieval battle. Since opening, the site has won a number of awards and accolades, including the prestigious ‘best visitor experience’ from the Association of Scottish Visitor Attractions awards.
The Battle of Bannockburn experience was supported by the Scottish Government and the Heritage Lottery Fund. It’s open all year round, seven days a week – book tickets at www.battleofbannockburn.com.